Patchwork Media: Why People Follow Brands

Because A Wise Man Once Said

“In the electronic age of instantaneous communication I believe that our survival, and at the very least our comfort and happiness, is predicated on understanding the nature of our new environment, because unlike previous environmental changes, the electric media constitutes a total and near instantaneous transformation of culture, values and attitudes. This upheaval generates great pain and identity loss, which can be ameliorated only through a consciousness of its dynamics. If we understand the revolutionary transformations caused by new media, we can anticipate and control them; but if we continue in our self-induced subliminal trance, we will be their slaves.”

Marshall McLuhan, 1974

Why People Follow Brands

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