Concept video: I Am Zlatan Biography App from Bonnier on Vimeo.
Not only is Zlatan Ibrahimović the BOSS on Fifa 12, and responsible for more than his fear share of game changing goals by yours truly, his “I Am Zlatan” biography App for the iPad is ingenious. The concept of repackaging a text heavy book into a visually reliant interactive app with a $9.99 price tag not only opens his biography up to a whole new market of fans, but it creates a far richer experience.
I don’t need to tell you that for a sportsman, what you can produce on the field is far more important than what you say and do off it. So the integration of video highlights throughout the app lends itself extremely well to this type of biography. The inclusion of interactive timelines, visual stories about his tattoo’s and information sorted geographically on an interactive map also add to this amazing new experience that highlights how new media is transforming the way we consume book.
Imagine the depth this platform would give to an actors or directors biography!
Check out the app here.
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